Your Google Ads are leaking money.
This is where the leaks get found.
LaunchedIn10 Law is the Google Ads audit and management service for UK solicitors. A free 12-point audit takes 15 minutes of the firm’s time. Ongoing management is £997 per month, month-to-month, no contract. Available only to SRA-regulated firms in England and Wales.
About this application: LaunchedIn10 Law connects to your Google Ads account via Google OAuth with read-only access (adwords scope) to analyse campaign structure, conversion tracking, search terms, match types, and spend efficiency — delivered as a written audit walked through on a 15-minute review call. Read-only access cannot make any changes. Access is revocable at any time from myaccount.google.com/permissions. See the Privacy Policy for full details on Google user data handling.
The numbers most law firms never see
Average cost per click for UK legal ads — the highest of any industry
of law firm ad budgets wasted on poorly structured accounts
law firms running Google Ads have broken conversion tracking — decisions made on zero data
For firms spending £2,000+ per month on Google Ads without specialist management, the question isn't whether money is being wasted. It's how much.
Sources: WordStream 2025 Industry Benchmarks, WhatConverts PPC Analysis, Whitehat SEO UK Report
The 12-point audit every account goes through
Campaign Structure
Are practice areas split into separate campaigns with dedicated budgets, or lumped together?
Match Types
Is the firm paying £8+ per click on broad match 'solicitor' — showing ads to people searching 'how to become a solicitor'?
Negative Keywords
Are 'free', 'pro bono', 'DIY', job-seeker, and student queries being filtered out?
Conversion Tracking
Can the firm actually see which keywords generate phone calls and form submissions, or is it guesswork?
Geo-Targeting
Is a high street practice targeting the entire UK instead of its catchment area?
Ad Extensions
Are call extensions, practice-area sitelinks, and location extensions active?
Quality Score
Does ad copy match the landing page? A mismatch inflates cost per click by 30–50%.
Search Terms Report
What are people actually typing before clicking the ad? Most firms never check.
Device Bids
Are mobile clicks converting at the same rate as desktop, or is one device burning budget?
Ad Schedule
Are ads running 24/7, or only when the phones are answered?
Landing Page Alignment
Does each ad point to a practice-area-specific page, or does everything land on the homepage?
Budget Pacing
Is the daily budget exhausted by 11am, missing afternoon searchers?
Most law firm accounts fail 6 or more of these checks.
The first audit is free.
Three steps. Fifteen minutes of your firm's time.
Free Audit
The firm grants 15 minutes of read-only access to its Google Ads account. The audit team handles everything else — identifying wasted spend, broken tracking, and missed opportunities.
15 min from your sideReview Call
A walkthrough of the findings — specific issues, estimated waste, and what gets fixed first. No obligation. If the numbers don't make sense, no hard feelings.
15 min callOngoing Management
AI-powered monitoring tools are deployed alongside hands-on strategic management. Weekly optimisation. Monthly reporting. The firm focuses on practising law.
Zero ongoing time requiredWhat audits typically uncover
of law firm ad spend typically goes to irrelevant search queries — recoverable within the first week of management
saved on a £3,000 budget by improving Quality Score from 5 to 8 — a common quick win in legal accounts
of businesses report dissatisfaction with their first Google Ads agency — the bar is low, and the audit proves it
Three-partner high street firm — conveyancing, family, and wills · Greater Manchester
Spending £3,200/month on Google Ads. Audit ran in 17 minutes. £1,100/month of the spend was recoverable on first pass.
What the audit found
- One campaign covering all three practice areas, sharing a single daily budget
- Broad match on "solicitor" and "legal advice" — 38% of clicks from job-seeker and student queries
- Call conversion tracking firing on every page view, not just calls — historical CPA unreliable
- Geo-targeted to the whole of England instead of the Greater Manchester catchment
What changed in week one
- Campaigns split per practice area with their own budgets, bids, and ad copy
- Exact & phrase match rebuilt against a 240-term negative keyword list tailored to the firm
- Call tracking rebuilt against GA4 events — only completed calls of 60 seconds+ count
- Geo-radius narrowed to 20 miles around the office postcode
Anonymised with client consent. Firm name available on the review call.
Plain-English briefings on Google Ads for UK solicitors
Short, citable reference pieces — written by the team that runs the audit. Read one that matches your question, or start at the resources hub.
Straightforward pricing. No lock-in.
If a firm's Google Ads are wasting £400–£800 per month on irrelevant clicks — which most law firm accounts are — the management fee pays for itself before it costs anything.
- Full account management — strategy, optimisation, and reporting handled entirely
- AI-powered 24/7 monitoring + human strategic oversight
- Weekly optimisation: bid adjustments, negative keywords, ad copy testing
- Monthly performance report with plain-English commentary
- Direct access to your account strategist — not a junior, not a call centre
- Month-to-month. Cancel with 30 days notice. No exit fees. No contract.
The audit is free. If no meaningful waste is found, that's communicated honestly — no invoice, no obligation, no follow-ups.
Common questions from firms considering this service
How is account access handled?
Access is granted via Google's standard MCC (My Client Centre) system — the firm retains full ownership and can revoke access instantly at any time. Read-only access is used for the initial audit. Management access is granted only after the review call and formal agreement. Billing details and payment methods are never visible.
What AI tools are used?
We run our own agent swarms on top of the market-leading technical audit system — built in-house, refined across hundreds of live accounts. The system is continuously retrained on current Google Ads behaviour, policy changes, and UK legal-sector signals, so outputs reflect what's happening in the market this week, not last year. Human strategists own the decisions; the agents own the monitoring, flagging, and tactical work that would otherwise slip through the cracks.
How much of the firm's time does this require?
After the initial 15-minute access setup: effectively none. A monthly report is sent with plain-English commentary. Questions are welcome at any time. There are no mandatory weekly 'strategy calls' that pull partners away from billable work.
We already have an agency managing our ads. Can the audit still help?
Yes. The audit works identically regardless of current management arrangements. If the existing agency is doing a good job, the audit will confirm that — and highlight specifically what they're doing well. No hard sell. The goal is clarity, not displacement.
Is this service available outside England and Wales?
Currently the service focuses exclusively on SRA-regulated firms in England and Wales. Google Ads principles are universal, but legal advertising compliance varies by jurisdiction, and operating within a known regulatory framework ensures better outcomes.
Every week these ads run unaudited is money the firm won't recover.
The audit takes 15 minutes of the firm's time. Waste gets found, or it doesn't. Either way, there's clarity.