Short, citable briefings on Google Ads for UK law firms — written by the team that runs the 12-point audit. Start with whichever practice-area question brought you here; each page is self-contained.
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Google Ads for UK solicitors: what it is and why it’s different
Paid search for law firms sits on the highest CPCs of any UK sector and the SRA Code of Conduct constrains what ad copy can claim. A specialist protects both margin and compliance.
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The 12-point Google Ads audit, explained
What each of the twelve diagnostics checks, what pass/warn/fail mean, and what you get back after 15 minutes of your firm’s time.
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Google Ads advertising and SRA compliance
SRA Code of Conduct Rule 8.6 applied to Responsive Search Ads, competitor bidding, outcome guarantees and reviews — the three recurring risks generalist agencies miss.
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Google Ads for conveyancing firms
The highest commercial-value practice area in UK legal search. Buy-side vs sell-side structure, landing pages that convert, and the seasonal budget pattern that tracks the housing cycle.
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LaunchedIn10 Law vs legal-marketing agencies
Specialist focus beats full-service when the goal is paid-search unit economics. Full-service beats specialist when the goal is integrated multi-channel. Where each makes sense.
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